Why You Must Invest in People to Be Successful With Your Martech Strategy

When it comes to successful marketing strategies you must invest in solid technology. But what's that investment without the right people to manage it, to launch campaigns and to glean the insights from it? Katie Knight is CRO at TGI Friday's and has always been a big believer in getting the right people in place to manage technology investments and ensure you hit your goals.

Takeaways:

• You have great tech but no one to run it, what's the next step?
• How to get executive buy in on your tech + people plans.
• What insights and KPIs make the most sense for your program?

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