How to Use Webinars to Generate New Content and Campaigns

Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.

Elena Hoffman is a powerhouse in strategic and operational transformation. With a unique blend of go-to-market expertise and visionary leadership, she excels in driving immediate solutions and sustainable growth. As a co-founder of multiple startups, Elena infuses entrepreneurial urgency into every initiative, whether launching innovative products or developing impactful go-to-market strategies.

Her experience at industry leaders like ON24, Oracle, and Rackspace positions her as the go-to leader for organizations seeking transformative change. Whether orchestrating a flawless product launch, reviving a complex project, or shaping a forward-looking strategy from scratch, Elena is the visionary leader that companies turn to when they need more than just a fix—they need a new path to success.