2024 European Consumer Trends Index

Are you wondering whether your marketing plans align with current customer attitudes and behaviours? 

Marigold asked 7,343 consumers across Europe about their attitudes towards marketing practices and tactics in order to provide you with the latest consumer insights into marketing channels, messaging engagement, brand loyalty and data privacy.

The 2024 edition of the European Consumer Trends Index uncovers indispensable insights and valuable data to align your marketing plans for the upcoming year. 

Here is a glimpse of what you can find in the 2024 European Consumer Trends Index:  

• 65% of consumers will pay more to shop with the brands they’re loyal to
• 78% of consumers cite they are likely to engage with a personalised offer tailored to their interests
• 62% of consumers find ads based on indirect tracking tools, like third-party cookies, to be a “creepy” marketing tactic