Download the UK Fashion Sector Report 2024 for an in-depth analysis of the UK market, its customers, brands and how it differs to the rest of the fashion world.
Fashion spending in the UK has continued to decline from its post-pandemic peak in 2021, with shoppers more likely to be updating outfits with accessories than investing in new clothes.
The £21.7bn spend is dominated by womenswear, which accounts for around half of the annual spend. Customers are buying both online and instore, with the share of offline purchasing continuing to increase as the offline/online balance has normalised after the pandemic.
When buying online, customers are increasingly using their mobiles to buy. Social commerce is growing with consumers not only influenced by social media as to what to buy, but more than half buying fashion through Facebook. TikTok isn’t far behind.
Delivery and returns continue to be major challenges for fashion retailers in the UK. The cost of both can quickly inflate. One solution to keeping such costs under control are delivery subscriptions and more than a quarter of UK fashion ecommerce shoppers have signed up.
Second-hand clothing is a major market in the UK with 41% of consumers having bought second-hand clothing in the last year.
Research and Analysis
Using the results of our ConsumerX Survey and our data partners we explore the modern UK Fashion consumer through RetailX Graphics and Charts. Download the report today to access our exclusive analysis and charts.
Company Profiles
To further illustrate the findings of the report we include 6 company profiles, which include web traffic, share price over time, company revenue and company profit. As well as an in depth case study highlighting consumer behaviour:
- M&S – Regaining its lead as the company reinvents and broadens its fashion offer
- Kurt Geiger -The 60-year-old British business continues to thrive in its luxury footwear and accessories segment
- Secret Sales – Continued growth, with ambition to become Europe’s largest marketplace for discounted fashion
- Zara – Since its debut in 1998, Zara has continued to thrive in the UK market. It has a clear focus on sustainability
- Boohoo – Continues to surprise as it moves from fast fashion towards a focus on sustainability
- Cider – Popularity is brewing among younger consumers, with its smart fashion model regarded as key
