B2B Ignite on demand: Can ChatGPT write your marketing copy?

If you’ve ever waited for a copywriter to respond to a brief, you’ll understand why marketers are so excited about ChatGPT’s ability to generate lifelike prose on virtually any subject. In seconds. For free. But can an AI chatbot really write effective B2B marketing content? Yes… and no.

Join copywriting specialist David McGuire as he clarifies exactly what bot-written copy can do for you (and what it can’t) as well as provoking some thoughts about other areas of your marketing content where generative AI might just be able to change everything. His session, ‘Can ChatGPT write your marketing copy?’, is now available for you to watch on-demand!

You will learn:

The strengths and drawbacks of AI-powered writing
Where ChatGPT fits into your own content strategy
How human and AI writers can work together
Key pitfalls to avoid with AI-generated marketing copy

Speakers:

David McGuire

B2B Copywriting Trainer, Advisor, and Coach

B2B Marketing

David McGuire is B2B Marketing’s resident B2B copywriting specialist and trainer. He has built a career out of making dull things interesting, and complicated things simple – crafting written content about everything from air conditioning controllers to cybersecurity insurance. David is the regular host of the UK’s national copywriting conference, and the popular podcast “B2BQ&A”.