B2B Ignite On-Demand: B2B and TikTok: The perfect pairing?

Google “B2B TikTok” and you won’t find a lot. Head to TikTok and look for B2B companies, and guess what? You won’t find a lot. So why did Colt Technology Services decide to expand its TikTok presence?

Because they saw where they could add value.

Watch Jake Potter’s session from B2B Ignite on-demand to learn how Colt Technology Services developed a bespoke approach to TikTok and received on average 1k views per video, without one lip-sync or viral dance in sight!

You will learn:

How to lean into the unknown and leverage innovative ideas
Why using diverse people will increase your viewability
How to create low-cost high-impact content

Speakers:

Jake Potter

Head of Social Media

Colt Technology Services

Jake Potter is the Head of Social Media at Colt Technology Services. Joining the business in 2017, Jake forms part of the Brand and Digital Team and leads the global social media strategy, paid social, and social selling framework, designed to enable salespeople with the skills they need to transform online relationships into sales.

Prior to joining Colt, Jake worked with agencies such as Oracle, Netsuite, and Bronto. Jake also volunteers as Head of Social Media for Pride in London to help create an inclusive environment for LGBTQ+ people.