B2B Ignite On-Demand: Mastering marketing in a tech driven world

Mastering marketing in a tech driven world: How to fall in love with the problem, not the solution

The pace of change and the wave of new technologies it brings can leave marketing departments scrabbling to use every new shiny tool that appears. This can lead to a feeling of constantly playing catchup and a messy, disconnected, patchwork approach, both with technology and more broadly.

Join Ed Greig, Chief Disruptor at Deloitte, to find out how to tackle these issues in B2B Ignite session, 'Mastering marketing in a tech-driven world: Fall in love with the problem, not the solution', now available for you to watch on-demand!

You will learn:

How to navigate the current wave of disruptive technological change.
The importance of user centred design and a tangible hypothesis.
The importance of thinking big, starting small, testing often and scaling fast

Speakers:

Ed Greig

Chief Disruptor

Deloitte

Despite working with the coolest tech around, from digital realities to robotics, Ed Greig and his team’s strict mantra is “Fall in Love with the Problem, not the Solution”. They do this by focusing on creating a coherent end to end user experience, by thinking big, starting small and testing often, recognising that the real problem is bringing about cultural change enabled by technology, never about just implementing a technology solution.

Ed joined Deloitte in 2009 as a graduate and has since worked across every industry and with clients ranging from global multi-nationals to start-up social enterprises.